Do I Need a Website for my Business?

x% of businesses in Ireland today have websites.  Many were built four or more years ago.   Objectives of a Well Designed Website At Optiweb we implement our three golden rules of web design.  A business website must; Collect as many visitors as possible, especially those who meet your target demographic Captivate your website visitors with your content. Over 65% of Internet browsers now use smart phones to browse the Internet. It is important that your website looks good and works well on mobile phones and tablets. If not it is likely that visitors will leave your site straight away Connect with those visitors who would be a good fit for your business If you have a website then ask yourself if your website does a good job at meeting these three objectives.  If you are thinking about designing a website for your business then ensure that it meets the three objectives. Business Goals Before you undertake any step in business you must be clear what your business goals are.  Be as specific as possible. You must know who your target market is. You must know what terms they will use to find a product or service similar to the one you provide. For example, if your business is a taxi service then your potential customers may be; corporate party goers neighbours going on weekly night outs wedding guests brides and grooms Your target market use search keywords and key phrases that form your keyword plan. You must use these keywords in an optimum manner on your website in order to collect potential customers. Once you have clear goals you...

Getting the Most from Website Images

The Importance of Implementing Images Correctly Images play a very important part of many websites. Newspapers use images as headlines. A glance at a newspaper tells us what the main story is about. Images on web pages can have the same effect on Google. Robots/Spiders that live on the Internet indexing pages glean important information from images on a website, as long as the images have been implemented properly by your web developer. Imaging Editing...